Whenever something is labeled "authentic," it's a good bet that it's anything but.
Nevertheless, every manager would be wise to consider what FSG Social Impact Advisors, a Boston organization co-founded by Harvard Business School's Michael Porter, is calling "Authentic Engagement." The idea is for companies to take on social problems but in a competitive contextto look for ways to contribute to the larger community while tackling key business objectives.
Read the full article >>>
